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We see a world where everyone who questions their drinking is supported and applauded - not made to feel shame or embarrassment. Where asking if life would be better with less booze is treated the same as quitting smoking, giving up sugar or cutting back on coffee. Our mission is to allow anyone to experiment with the role of alcohol in their life by taking a 30-day alcohol free challenge.
We support all paths on this journey and - above all else - respect the fact that your relationship with alcohol is an individual path. While we aim to provide anecdotal and scientific education, we will never judge an individual's decision in regards to their own drinking.